I found a good introduction article about the social media metrics issue I was pondering in my old job at sorted.org.nz as online manager .
Some links to check out if you dont have time to read the article ...
- http://www.ubervu.com/social-media-comparison/
- http://compete.com/
Also another *kind of* related item I found this morning an interesting report about theTop 100 companies worldwide and their social media activities - powerpoint or report.

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